During his introduction Friday, Neuheisel said he grew up attending ASU football games at the same stadium where he'll coach Alliance Phoenix next year.
"I'm really, really proud to represent my hometown here with this new alliance. This is homegrown stuff, and I think that's the idea behind this league," he said. "We're thrilled. Looking forward to the challenge. Unbelievable amount of work to be done, but (where) better than to do it right here in the Valley of the Sun.
"It couldn't be better. It's almost like serendipity when the phone call came... that this was a possibility."
Neuheisel served as quarterbacks coach and offensive coordinator for the Baltimore Ravens in between his head coaching jobs at Washington and UCLA. He was fired as UCLA's head coach in 2011 and has served as a college football analyst since 2012.
"Our feeling is we want to be a complement to the NFL," Neuheisel said about the AAF. "We're not a developmental league, yet we want to develop players."
Neuheisel was a quarterback at UCLA and helped guide the Bruins to a 1984 Rose Bowl victory over Illinois. He was named the MVP of that game. He played briefly for the Tampa Bay Buccaneers and San Diego Chargers, along with the San Antonio Gunslingers in the United States Football League.
Alliance Phoenix was the fifth team officially confirmed by AAF for its new league beginning next year. Franchises in Salt Lake City, Orlando, Memphis and Atlanta have also been announced.