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Sales this month: 'Christmas in July', when to start back-to-school shopping and more

Posted at 10:33 AM, Jul 16, 2020
and last updated 2020-07-17 08:27:12-04

There are several kinds of sales happening in July. I'm breaking down what to keep an eye out for, as well as when back-to-school sales will start!


First, it's a common phrase that also brings deals: "Christmas in July." Several stores just celebrated "Black Friday in July" and some are still offering sales right now through the rest of this month on everyday items. Be sure to check out holiday items as well, since historically speaking, this would be the time of year to get an early start with lower prices. So, check out your favorite retailers to see if they have any offers.


Hip2Save shows that Target's Semi-Annual Toy Sale is set to begin soon, sharing that it's normally a two-week event with sales starting around 30% off and then jumping to up to 75% off by the end of the month.


RetailMeNot sent me the following information on what sales to expect this weekend, showcasing the best deals, promo codes and more! It is pasted below as it was sent in an email from a direct RetailMeNot source:

  • Get an extra 40% off sale with code GIANT at Madewell
  • Shop up to 80% off at Need Supply Co. during the Spring Sale
  • Get an extra 20% off summer favorites already up to 75% off during the Grand Summer Sale at Cole Haan
  • Get 20% off luxury vegan skincare brand Orpheus Skin - all items at
  • Score items for as low as $5.90 during UNIQLO's Biggest Savings Ever event

Also, RetailMeNot is having a four-day sale coming up July 23-26 called, "Rebound With RetailMeNot Mega Savings Event". Click here to learn more.


Now, let's talk about back-to-school shopping. RetailMeNot conducted a recent survey of more than 1,000 shoppers and over 200 retail marketing leaders, and the results show some big changes this season.


According to RetailMeNot, 56% of those surveyed said they'll shop online due to concerns with the coronavirus pandemic.

Some sales may start soon, but more than a quarter of retailers will push their biggest back-to-school sales to the first weekend in August, much later than what we are used to seeing.

The two other takeaways I want to highlight include that 80% of retailers say Amazon is their biggest competition, and 74% are more likely to offer contact-less curbside pickup.

Other changes may consist of price matching between shops or free shipping in some cases.


There are some discounts available now for educators!

RetailMeNot put together a list of over 40 discounts for teachers, and they are broken down by category.

Hopefully, this guide can help you navigate how and when to do your shopping, no matter what items are on your list.