Friday, December 16 is Ugly Sweater Day.
Of course what constitutes 'ugly' is subjective, but if you think it's ugly and are proud to don it, AJ's Fine Foods is offering half off the cost of a large coffee or tea to customers from Friday, December 16 to Sunday, December 18.
But that's not all: the grocer is holding a social media contest too.
Snap a selfie at AJ's while wearing that hideous sweater, post it on social media using the hashtag #ajsuglysweater, and you'll be automatically entered for a chance to win a $150 store gift card on Monday, December 19.
