From hosting classes, farmer's markets and goat yoga on the field -- Arizona State University is working to transform Sun Devil Stadium into a community center open year-round.
"We're just asking everyone, abandon your conventional thinking," said Colleen Jennings-Roggensack, ASU's VP of Cultural Affairs and leading the project, known as ASU 365 Community Union.
"The City of Tempe will finally have a convention center because this will be it," she told ABC15.
Sun Devil Stadium is undergoing $300-million in renovations. Beginning September 2019, the university hopes to keep gates open to the public daily from 7 a.m. to 11 p.m. New facilities, like the 'Coach's Club', offer space for meetings and receptions. Jennings-Roggensack said existing suites above the field will be converted into classrooms.
The facility will offer, "everything that you can imagine, and then some."
There are two challenges ASU is working through: keeping the facility secure and making sure grass on the field stays ready for game days.
Jennings-Roggensack said they are talking with security consultants -- including some that work with the NFL -- and looking at new ways to protect and grow grass.
For more on the project, visit