Phoenix-based optical boutique Framed Ewe recently opened a flagship location in the Los Feliz neighborhood of Los Angeles, its first outside of the Valley.
The soft launch took place on May 31.
The company has had a presence in Los Angeles for a year-and-a-half, with pop-up shop in-store locations at Fred Segal Sunset in West Hollywood and Fred Segal Malibu, which opened in April.
The business operates another shop-in-shop location at Faena Bazaar in Miami.
Its original flagship is located in uptown Phoenix at The Colony, which is also home to local boutique Phoenix General and a collection of bars and restaurants.
For more on the new opening, read the full story from Phoenix Business Journal.