One year after the devastating shooting at a music festival in Las Vegas, a nation mourns and remembers.
In the time since, many have also taken action, buying body armor products that can be inserted into backpacks, large purses or even briefcases.
Phoenix-based AR500 Armor has seen year after year sales of soft armor grow one thousand percent.
While some of their sales are to law enforcement professionals, a significant portion of that growth can be attributed to sales to regular people concerned about their own safety, says CEO David Reece.
"It's a risk mitigation tool. This is something you look at and say, 'how can I reduce the risk?', not, 'how can I stop everything?'" said Reece.
Reece says nothing stops everything, but soft armor may give you a better chance to escape the immediate danger.