Arizona could still win London Cardinals' game

Posted at 4:45 AM, Oct 27, 2017

Despite the Cardinals 33-0 loss to the Los Angeles Rams in London, Arizona could still walk away with a win. 

Staff from the Arizona Office of Tourism set up events and exhibits in and out of the stadium to talk with fans, offer free 'green screen' photos with landmarks -- like the Grand Canyon -- and virtual reality bike rides in Sedona. 

Director Debbie Johnson told ABC15 it was a unique opportunity to interact one-on-one with potential visitors, adding her staff also met with travel writers and planners to increase awareness of the state.

Last year, Arizona tourists spent more than $21 billion. The U.K. is the state's second-biggest overseas travel market with over 124,000 visitors in 2016. On average, those travelers had a household income of over $100,000 a year and stayed for more than a week. 

Next year British Airways is planning to increase the number of non-stop flights between London's Heathrow Airport and Sky Harbor. 

"Anytime you can bring a visitor directly into your destination, your entire state benefits," Johnson said.