Innovation helps Arizona non-profit organizations continue fundraising during pandemic

Posted at 5:00 AM, Oct 09, 2020
and last updated 2020-10-09 09:42:44-04

Social distancing has forced non-profit organizations to think bigger about fundraising with so much less.

Letitia Frye is a Valley-based fundraising specialist leading that charge. She says her clients are learning how to raise money in new ways.

"We pivoted them into not only what they were meant to do, but also what they could do through live streaming."

A world-class auctioneer, Frye has spent the better part of 16 years building corporate relationships all over the world.

Now she's connecting digital fundraising innovators from an Arizona-based company called Fund Duel to help people who need it most.

Fund Duel is a digital platform that encourages fundraising competition through the power of social media.

Fund Duel is the brainchild of Dr. Linda Hansen, who says, "In virtual galas, we're getting people onto teams, and they are competing! They do that by getting into their phones, uploading a photo or a video, and sending it out on social media. Then people donate right there. It really is that easy!"

A growing list of non-profits, including Boys and Girls Clubs of the Valley, Child Crisis Arizona, Valleywise Health, and St. Jude Children's Research Hospital are seeing the exponential fundraising success of gamified giving.

Frye tells ABC15, "We took Fund Duel live on April 23 in the midst of COVID when nobody was doing anything yet. Six thousand viewers from 10 countries tuned in, and we had a bid from as far away as Paris for our own Arizona County Hospital."

Arizona trailblazers are uniting safely to tackle COVID-19 around the world with a common goal of good.

For more information about Fund Duel, go to