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Amazon and Walmart already release holiday toy guides, but why?

Posted at 11:27 AM, Aug 30, 2018

How early is TOO early to start shopping for the holidays? 

While some think it's a sin to start this early, Walmart and Amazon feel August is a great time to begin your Christmas shopping.

This week they released their holiday toy guides. 

Some of the top toys on the lists include:

  • L.O.L. Surprise! dolls
  • Harry Potter LEGO set
  • furREAL Munchin’ Rex
  • Hatchimals

Walmart took their toy list to another level, by hosting the “Top Rated by Kids” in New York City, where hundreds of children came out to give their review of the latest toys by putting them to the ultimate test by playing with them. 

It's unclear how Amazon came up with their list. But, for the first time ever, Amazon will be publishing their own toy catalog, which will be sent out via snail mail.

If you’re frustrated with all this Christmas talk four months early, consumer experts say you can thank the closing of Toys-R-Us.

The closing of one of America’s biggest toy institutions left a big gap for retailers like Amazon and Walmart to dual over Toys-R-Us’ loyal customers, which is why the companies got an early start on their gift guide.