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Phoenix software startup Virtuous acquires Dallas firm RaiseDonors

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Posted at 9:17 AM, Dec 11, 2020
and last updated 2020-12-11 11:17:46-05

Virtuous, a Phoenix nonprofit fundraising software platform, announced Friday it has acquired RaiseDonors, a Dallas-based company in the same space as it looks to spread its footprint and service offerings.

“Flexible online giving experiences are more important than ever before,” said Virtuous CEO Gabe Cooper in a statement.

“It’s mission critical to a nonprofit’s ability to show its impact and inspire generosity. Organizations need the right tools to deliver personalized and responsive fundraising experiences at scale. The RaiseDonors team are digital fundraising veterans with the experience and innovation required to expand online giving. Together, Virtuous and the RaiseDonors team will empower nonprofits to create more connected experiences and grow generosity.”

Virtuous, which among other services provides online donor forms to nonprofits, helps the organizations tailor messages to individual donors and tracks donors by geographic location.

Read more from the Phoenix Business Journal.