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Charming Charlie: Bankrupt retailer to auction off brand, other assets

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Posted at 5:46 AM, Sep 01, 2019
and last updated 2019-09-01 08:46:23-04

After filing for Chapter 11 bankruptcy protection earlier this summer, Charming Charlie Holdings Inc. is selling its intellectual property as it winds down its business.

The Houston-based national retailer, which had eight Arizona locations when it announced the bankruptcy filing, hired Hilco Streambank to handle the sale of the Charming Charlie brand and related intellectual property assets.

The assets include trademarks, domain names, a sizable customer database and social media assets, according to an announcement.

Hilco Streambank will accept offers until 5 p.m. Eastern Time on Sept. 5 and hold an auction at 10 a.m. Eastern Time on Sept. 11.

Read more from the Phoenix Business Journal.