DraftKings Inc. has unveiled a new initiative aimed at supporting both technology sports firms and athletes interested in technology or investing careers — with Arizona Cardinals' Larry Fitzgerald already on board.
"Drive by DraftKings" — which has attracted an unspecified amount of funding from venture capital firms General Catalyst, Accomplice, and Boston Seed — has two components.
“Drive Venture Studio” is meant to provide entrepreneurs in the sports technology field with connections to athletes and sports team, as well as instructional content and capital, while “Drive Athlete Network” is intended to give athletes guidance and first-hand experience in the venture capital and technology space so they can pursue careers in those areas.
An additional aspect of the Drive initiative, the Venture Internship Program, would give athletes job experience at venture capital firms.
