Brunchables: Lunchables gets a breakfast makeover

Posted at 6:46 AM, Apr 03, 2019

Nope, it isn't an April Fools' Day joke.

The Kraft Heinz Company is giving a breakfast makeover to its infamous Lunchables and calling them Brunchables. The product was first teased by the company on Twitter on April 1.

The Brunchables come in three varieties: Bacon & Cheese, Breakfast Ham & Cheese and Breakfast Sausage & Cheese. Each variety comes with one meat product, cheese, flatbread and a blueberry muffin.

“Lunchables always likes to excite adults and kids alike with options that bring mixed-up fun to lunchtime, and we wanted to extend that mission to breakfast,” Zach Meyers, director of marketing for Kraft Heinz, said in a press release . “For years we’ve seen fans ask whether or not Lunchables would create a breakfast version. We’re excited to finally unveil Brunchables, an exciting new choice at breakfast that helps start kids’ days off right.”

Eager to try the product? Fans can sign up here to be on the "waitlist" for this morning snack pack. Participants will be notified when Brunchables have hit stores and 100 lucky breakfast lovers will get to try the product before it's released nationwide.

Fans can find Brunchables at select retailers nationwide in April and can snag them for $1.99 each.