Amazon takes on Netflix in stand-alone streaming

Posted at 6:36 AM, Apr 18, 2016
and last updated 2016-04-18 11:53:41-04

NEW YORK (AP) — Amazon is taking on Netflix and Hulu with a stand-alone video streaming service.

Customers can now pay $8.99 a month to watch Amazon's Prime video streaming service. Previously, the only way to watch Prime videos was to pay $99 a year for Prime membership, which includes free two-day shipping on items sold by the site. The video-only option won't come with any free shipping perks.

At $8.99 a month, Amazon's stand-alone streaming service is $1 less than Netflix, and $1 more than Hulu.

Amazon is also offering a new pay-as-you-go option for its full Prime membership that costs $10.99 a month. Inc. shares slipped 0.1 percent before the stock market opened Monday. Netflix Inc. shares fell 1.3 percent.