He left Cleveland for Miami, finally became a champion, went back to his beloved northeast Ohio, delivered on another title promise, then left for the Los Angeles Lakers and the next challenge. He played in eight straight finals. No NBA player won more games or more MVP awards over the last 10 years than he did. He started a school. He married his high school sweetheart.
“That’s all?” LeBron James asked, feigning disbelief.
No, that’s not all. Those were just some highlights of the last 10 years. There were many more, as the man called “King” spent the last decade reigning over all others — with no signs of slowing down.
James is The Associated Press male athlete of the decade, adding his name to a list that includes Tiger Woods, Wayne Gretzky and Arnold Palmer. He was a runaway winner in a vote of AP member sports editors and AP beat writers, easily outpacing runner-up Tom Brady of the New England Patriots.
“You add another 10 years of learning and adversity, pitfalls, good, great, bad, and any smart person who wants to grow will learn from all those experiences,” James, who turns 35 Monday, told the AP. “A decade ago, I just turned 25. I’m about to be 35 and I’m just in a better (place) in my life and have a better understanding of what I want to get out of life.”
Usain Bolt of Jamaica was third for dominating the sprints at the 2012 and 2016 Olympics, soccer superstar Lionel Messi was fourth and Michael Phelps — the U.S. swimmer who retired as history's most decorated Olympian with 28 medals, 23 gold — was fifth.
James was revealed as the winner Sunday, one day after Serena Williams was announced as the AP’s female athlete of the decade. In his 17th season, he's on pace to lead the league in assists for the first time while remaining among the NBA's scoring leaders.
“When LeBron James is involved,” Denver coach Michael Malone said, “I’m never surprised.”
Including playoffs, no one in the NBA scored more points than James in the last 10 years. He started the decade 124th on the league’s all-time scoring list. He’s now about to pass Kobe Bryant for No. 3. No. 2 Karl Malone and No. 1 Kareem Abdul-Jabbar are within reach.
Is Abdul-Jabbar in his sights? Is catching him the new decade's goal?
“I would be lying if I said I don’t see it,” James said. “Obviously I'm not trying to say, ‘OK, well if I play this amount of time, if I average this’ ... I'm not doing that because I've never done that with my career. I've always just kind of let it happen. Whatever happens, happens. But I see it. I do see it.”
His work ethic, even now, makes even those closest to him marvel.
Here's a typical day this past summer for James, who remains obsessed with working even though fame and fortune found him long ago: He’d wake up at 3 a.m. and be at the Warner Bros. lot by 3:45 — where a weight room and court, built just for him, were waiting. He’d be lifting by 4 a.m., getting shots up by 5:30 and be ready to start another day of shooting the remake of “Space Jam” that he has been planning for years by 7 a.m.
“That’s who he is,” said Mike Mancias, one of the longest-tenured and most trusted members of James’ inner circle, tasked for more than 15 years with keeping James fit. “He does whatever it takes when it comes to fulfilling his commitments to everything — especially his game and his craft.”
The 2010s for James started with “The Decision,” the widely criticized televised announcement of his choice to leave Cleveland for Miami. (Lost in the hubbub: The show raised more than $2.5 million for charity.) He was with the Heat for four years, went to the NBA Finals all four times with Dwyane Wade and Chris Bosh, finally won the title in 2012 — “it’s about damn time,” he said at the trophy celebration — and led the way in a Game 7 win over San Antonio to go back-to-back the following year.
“He grew immensely here as a leader,” Miami coach Erik Spoelstra said. “He impacted winning as much as with his leadership as he did with his talent. I think that was the most important thing he learned with us. And he’s been able to take that to different franchises and continue using that as a template.”
Cleveland was devastated when he left. It forgave him. James returned home in 2014, took Cleveland to four consecutive finals, then led the Cavaliers to the 2016 title and came up with one of the biggest plays of his life by pulling off a chase-down block of Golden State’s Andre Iguodala in the final seconds of Game 7 of that series.
And in 2018, he was off to LA.
Going Hollywood made so much sense — he’s making movies, has a production company, has a program called “The Shop” as part of his ‘Uninterrupted' platform featuring an array of guests from Drake to California Gov. Gavin Newsom, who signed a bill on the show that will allow college athletes to get paid for the use of their likeness and sign endorsement deals.
“There’s a lot of moments from this decade that would be up there, winning the two Miami championships, winning a championship in Cleveland, the chase-down block,” James said. “But the best moment? Definitely marrying Savannah. That would be No. 1.”
James and longtime partner Savannah Brinson got married six years ago. They already had two sons — both are very good basketball players already — and added a daughter in 2014.
James also spent most of the last decade as a lightning rod for critics.
He used his voice often on social matters, speaking out after the killing of unarmed Florida teenager Trayvon Martin and campaigning for Hillary Clinton . He supported Colin Kaepernick’s methods of protesting police brutality and racial injustice. Most recently, he was criticized by many — including top U.S. lawmakers — for his remarks after Houston general manager Daryl Morey sparked a massive rift between the NBA and China by sending out a tweet supporting pro-democracy protests in Hong Kong.
“I don't live in regret,” James said. “There's no moment in this last decade that I wish I could have back. If a situation was bad or you feel like you could have done better, then I learned from it.”
He doesn’t know how much longer he’ll play. He laments missing time with his children. His “I Promise” school that opened in 2018 in his hometown of Akron, Ohio, has been an immediate success story, and he wants to see that enterprise continue growing.
Some love him. Some don’t. He doesn’t mind.
“When you believe in your calling or you believe in yourself, then it doesn't matter what other people say or how other people feel,” James said. “And if you allow that to stop you or deter you from your mission, then you don't get anywhere.”
And in the 2010s, nothing deterred James.