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Meet Goodness Unlimited, an Arizona clothing company with a positive message

Goodness Unlimited apparel.jpg
Posted at 5:45 AM, Dec 17, 2020

PHOENIX — Meet the Wilson Family.

In 2019, Erin and Andrew Wilson opened their own apparel business, called Goodness Unlimited, which is focused on positive messages and, well, goodness.

"We created the company to highlight the super awesome powers of goodness, and what that means, and to also recognize people out there that are doing good things," said Andrew.

"We wanted to also inspire our kids to go out there and do good things for others who are less fortunate, right?" he said.

Their shop sells t-shirts, hats, and stickers with their logo and some with the definition of goodness printed on them.

They have also partnered with local charities, such as Feed My Starving Children and Kaity's Way, to help raise funds for those organizations. They have specific shirts for each organization and a portion of the sales benefits that organization.

"We like to say, if you wear a goodness shirt, you are what you wear. So, it's also highlighting that you embrace that message."

Amid the pandemic, they created a "World of Goodness" t-shirt. Fifty percent of the total sales for that shirt are said to support families living in poverty and affected by the pandemic.

Erin is the brand's main designer. We're told more designs are in the works and set to be released next year.

"We've got four designs in the works that are already ready so we're going to launch that next year. We've got some new merch. I don't want to say what it's going to be but it's kinda popular. I'm bringing it back. It's like an 80s thing that I'm bringing back that I think is really going to take off."

Visit to view their current lineup and to learn more about the business.