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How to help a Phoenix wine bar donate wine to nurses, first responders

GenuWine Arizona
Posted at 11:57 AM, Apr 15, 2020
and last updated 2020-04-16 17:29:25-04

PHOENIX — How do you thank the doctors, nurses, police officers and firefighters who not only work to keep us all safe every day, but especially now during the COVID-19 pandemic?

A local wine bar in downtown Phoenix is pouring its efforts into what it knows best -- that's right, wine.

Emily Rieve and Lindsey Schoenemann both left their teaching jobs to open GenuWine, a self-serve wine bar located on beneath the Union @ Roosevelt apartments near First Avenue and Roosevelt Street. It opened in 2018.

Recently, they launched the "Bottles for the Brave" campaign where customers can purchase a bottle of wine or make a donation towards the purchase of a bottle of wine which will then be donated to nurses, doctors, and first responders.

The wine also come with snacks, including cheese and crackers.

So far, they have donated more than 50 bottles of wine, the owners said in an email. They've been able to donate wine to employees of Banner University Medical Center, St. Joeseph's Hospital, Phoenix Children's hospital, Dignity Health, Abrazo, Honor Health, Phoenix Indian Medical Center, Chandler Fire Department and Tempe Fire Department.

In an email, the owners said they came up with the idea after a family member who lived in the Midwest called to purchase bottles of wine that they intended to give away. "We came up with this campaign to give people a platform to help donate wine to healthcare workers and first responders," the owners wrote.

Those interested in donating can call the store or email their orders to

For those who simply need to stock up on some wine, they have bottles ranging from $11-$40. They keep a list of their current selections on their website,

888 N 1st Ave, Suite 101, Phoenix, AZ 85003

We're Open, Arizona: We know this is a tough time for a lot of people in our community, including local restaurants and businesses. As local spots continue to serve takeout, look for ways to safely do business, and give back to our community, we want to share their stories. Visit or email us at