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Breyer Law's 'Heart Campaign' helping boost sales at local restaurants

Posted at 10:34 AM, Apr 23, 2020
and last updated 2020-04-23 13:35:20-04

CHANDLER, AZ — Lucky Lou's American Grill has been serving people American comforts for more than a decade.

"Great place to get together [and] watch a game," said Kyle Daniels, general manager at the restaurant's Chandler location, which sits near the Loop 101 and Ray Road. "Get some good American food -- cheeseburgers, sandwiches, chicken sandwiches. Just your everyday good, local hangout."

The Mesa location has been open for at least 16 years, the Chandler location nearly 11, and three years for Queen Creek.

Like a lot of restaurants open right now, sales are not what they were a few weeks ago, but, still, Daniels said the community's support of his restaurant and team have been nothing short of incredible.

"Every day people calling asking how we’re doing, how the employees are doing. Just the outpour of love has been amazing. They’re keeping the business going and its getting better every day," he said.

The restaurant also receive a significant boost in sales and support from Mark and Alexis Breyer, whom people will likely recognize as the faces behind those Husband and Wife Law Team TV commercials.

Their law firm recently launched its "HEART" campaign -- Helping Excellent Arizona Restaurants Together -- where people can recommend local restaurants in their communities to receive up to $2,000 in support from them.

Here is how it works:

  • People can nominate a restaurant or two at www.breyerlaw.com/heart.
  • The law firm will select a few restaurant each week to highlight and on the day of the restaurant's choosing, the law firm will cover 50% of all to-go orders for that day up to $2,000.

"We were trying to think how we can help restaurants. There is no easy answer because its such a massive problem, and then we tried to figure out, what is the way that we could help people who maybe also down on money and can’t eat out as much because of their employee, help out these restaurants and keep them employed, and also do something fun," said Mark Breyer.

Lucky Lou's was the first restaurant to be recognized by the Brewery law firm.

"I mean, it’s huge. It’s a number, that would otherwise be almost untenable for us to hit doing to-go orders," Daniels said of the support. "From 12-3, that phone was ringing off the hook. We got a small breather, then from 4-8, every line was a red light. We had people taking phone calls from the front of the house, back in the office. Every phone we had accessible, people were answering. For us to do that amount, and surpass that amount, was unbelievable. The turnout was great."

Since then, other restaurants that have been highlighted include Kimmyz Tatum Point, Aioli Gourmet Burgers, Shorty and Wags Original Chicken Wings, and Florencia Pizza Bistro.

Next on the list are Detroit Coney Grill in Scottsdale on April 27 and Indigo Grill in Buckeye on April 28.

Breyer said they will continue to feature restaurants until the COVID-19 restrictions are lifted and potentially even longer.

We're Open, Arizona: We know this is a tough time for a lot of people in our community, including local restaurants and businesses. As local spots continue to serve takeout, look for ways to safely do business, and give back to our community, we want to share their stories. Visit abc15.com/open or email us at OpenInAZ@abc15.com.