A new survey from The Krazy Coupon Lady highlights a new shift: while couponing used to be a hobby, for many, it is now becoming a household necessity.
A nationwide survey of more than 3,000 couponers found that 40% are now using coupons to afford essential items they otherwise couldn't buy, and a combined 71% of Americans now coupon out of necessity rather than choice.
Jane Caffrey with the ABC15 Smart Shopper team talked with The Krazy Coupon Lady about this shift from entertainment to just trying to get by in today's economy. Watch the full story in the video player above.