With Cardinals fever building in the Valley, fans are flocking to sporting goods stores.
"It's been crazy. There's been a huge buzz. The Cardinals don't get this far every year so I think that's what's fueling the excitement," Just Sports spokesman Michael Fontes said.
Business owners say fans are buying up everything from shirts and hats to barbecue tongs and truck decals.
Larry Fitzgerald's No. 11 jersey might be the hottest seller, though.
"Aren't we all a big Fitz fan right now, especially after Saturday night? I think I went through four pairs of diapers. Who knew where the game was going to go," a customer said.
Stores like Just Sports say it anticipated the Cardinals having a good season so it stocked up on extra merchandise.
