TEMPE, AZ - It's been a complaint as long as high-heels have been around. They're uncomfortable. Well, sore feet meet Evelyn Schockling. "They're not built to hold your weight," said Evelyn. "So you're either wobbling on your feet - all the weight is on the ball of your foot." It's something Evelyn has hated too. High heels that hurt and all the comfortable shoes are ugly. So Evelyn decided to literally tear apart high-heels to figure out, why do they hurt?
"The shock absorption needs to be more localized," said Evelyn. "That's what I learned from all of my experiments."
Evelyn spent months in Italy, learning how to make shoes and then turned to ASU to help with the science of comfort. If you think there isn't a science behind it, think again. Engineers who were used to working on complex projects were now figuring out how to make high-heels feel good.
So yes, these shoes are scientifically engineered with arch support along foam and gel at the ball of the foot. Mattia Brunello works with designers like Oscar de la Renta in Italy. He came across Evelyn's design and is now helping her get her shoes made. "I think that it is the only product in the market that can be really defined as elegant and comfortable," said Mattia.
And that might just have women skipping with their heels actually on. "That was my goal, to solve this problem for women kind."
Evelyn Ford Luxury is available online. She hopes to expand to high-end department stores like Saks Fifth Avenue and Neiman Marcus. They are expensive although the goal is to eventually reduce the price. But maybe you just can't put a price tag on comfort.