The 45th Annual Fiesta Bowl will now be sponsored by BattleFrog, dubbing the game the "BattleFrog Fiesta Bowl."
For last year's game, the title sponsor was VIZIO.
This year, the new title sponsor was announced on Friday after the outdoor fitness and obstacle race organizer and ESPN reached an agreement.
The BattleFrog Obstacle Race Series is a fast-growing obstacle course race that includes different events such as “BattleFrog Extreme” which pushes racers for a long distance, and the “Tadpole Dash” which is a 400-meter race for kids.
This summer ESPN will televise the second annual BattleFrog College Championship, which will air in three different episodes in June.
BattleFrog is also sponsoring the pregame "Fan Fest" where fans can have the ultimate obstacle race experience in front of the University of Phoenix Stadium prior to kickoff.
The game will feature two of the top-ranked teams who are scheduled to play on Jan. 2 at the University of Phoenix Stadium in Glendale.