For fans of Starbucks' Pumpkin Spice Latte, this weekend isn't just Labor Day weekend. It's PSL weekend.
The seasonal favorite is only sold during fall months, and is oftentimes released at the beginning of September. But this year, it seems Starbucks is getting creative to kick off PSL Season.
At around noon eastern on Friday morning, Starbucks went live on Facebook, showing what appeared to be an empty animal pen, save for an alarm clock and a pumpkin placed in a nest.
"For the first time ever seen by humans!! The magical arrival of the Pumpkin Spice Latte!! Don’t miss a moment!!" the caption read. Since then, the pumpkin has been visited by a few furry friends.
The video seems to be mimicking viral animal birth live streams from the past year, notably the "April the giraffe" stream that captivated the country for months.
Watch Starbucks' stream below to find see what other surprises are in store.
Alex Hider is a writer for the E.W. Scripps National Desk. Follow him on Twitter @alexhider.