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Hearth & Hand with Magnolia: HGTV's Chip and Joanna Gaines home decor line at Target

Hearth & Hand with Magnolia: HGTV's Chip and Joanna Gaines home decor line at Target
Posted at 5:36 PM, Sep 12, 2017
and last updated 2017-09-12 20:36:26-04

Chip and Joanna Gaines, the hosts of HGTV's Fixer Upper, are bringing home decor products to Target.

The line will be called "Hearth & Hand with Magnolia," an ode to the couple's store in Waco, Texas, and will feature "a modern take on Magnolia's signature look," Target said in its release. 

"Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love, and the quality and affordable prices can't be beat," said Mark Tritton, executive vice president and chief merchandising officer at Target, in a prepared statement.

The collection will be available in stores and online beginning Nov. 5, 2017.