Martha Stewart gets into meal kit business

Posted at 7:28 AM, Jun 14, 2016
and last updated 2016-06-14 10:28:22-04

Cooking like Martha Stewart is about to get easier.

The home goods mogul and cookbook author is getting into the fast-growing meal kit business. Subscribers will get a box shipped to their door with Stewart's recipes and all the ingredients needed to cook up the dishes at home, including pre-measured raw meat, fish, vegetables and spices.

The new venture is a licensing deal with existing meal kit company Marley Spoon and brand management company Sequential Brands Group Inc., which bought Martha Stewart Living Omnimedia last year.

Marley Spoon will be renamed Martha & Marley Spoon in the U.S. and will tap Stewart's library of thousands of recipes.

Competition in the meal kits industry has been heating up recently. Rivals include Blue Apron and HelloFresh.