Fry’s parent company launches online wine delivery in Arizona

Posted at 9:24 AM, Nov 21, 2019
and last updated 2019-11-21 11:32:03-05

The entire state of Arizona has become the latest market where Fry’s Food Stores' parent company Kroger Co. will offer online wine delivery to customers.

Cincinnati-based Kroger, the nation’s largest operator of traditional supermarkets, has partnered with Los Angeles-based Drinks Holdings to sell wine to be ordered online and delivered to Arizona customers’ homes or offices. The program is called “Kroger Wine.”

“By leveraging our scalable platform, Kroger became the first grocery retailer of its kind to offer a ship-to-home wine program that brings the flexibility, convenience and personalization of e-commerce to the wine shopping experience,” said Zac Brandenberg, Drinks co-founder and CEO, in a statement.

Kroger Wine was launched in late 2018 and with the addition of Arizona, it is now available in 19 states and the District of Columbia.

Read more from the Phoenix Business Journal.