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Former Coyotes CEO Ahron Cohen joins $50M sports tech venture fund

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Posted at 9:33 AM, Feb 11, 2021
and last updated 2021-02-11 11:33:07-05

Ahron Cohen, the former president and CEO of the Arizona Coyotes, announced Wednesday he’ll join a venture fund focused on growing sports-focused technology companies.

Cohen will be joining ADvantage Sports Tech Fund as a venture partner.

The fund launched in 2018 and is backed by leAD Sports, an investment firm backed by the family of Adi Dassler, the founder of Adidas, and Israel’s OurCrowd. The fund was designed to invest in early stage tech companies focused on sports, which include data analytics and athletic performance technology. According to industry tracker Crunchbase, ADvantage has raised $50 million.

“Working with the ADvantage team allows me to provide meaningful operational support to a growing portfolio of highly innovative technology companies, side by side with some of the industry’s leading investors,” Cohen said in a statement.

Read more from the Phoenix Business Journal.