Ball-tracking technology changes way fans consume, practice sport of golf

Posted at 9:30 AM, Aug 17, 2020
and last updated 2020-08-17 12:30:38-04

When Rickie Fowler knocked his tee shot just 9 feet short of the pin in the third round of the 2020 Waste Management Phoenix Open, the rowdy fans at 16 roared their approval.

So did viewers at home, who had a better understanding of the shot’s trajectory than even those in the stands.

That’s because of Toptracer, the ball-tracking technology that allows television viewers to track ball flight in real time.

“Similar to the first-and-10 line in American football, it added a new level of insight and understanding around what was being displayed on-screen,” Amanda Lam, the senior brand manager at Toptracer, said about the arcing line the viewer sees.

Read more from the Phoenix Business Journal.