Study shows most Americans want a real present, not a gift card

Posted at 2:50 PM, Nov 14, 2016
and last updated 2016-11-14 16:50:32-05

Gift cards; they're easy, plentiful and everybody loves to receive them, right? Maybe not.  

According to a new report, half of consumers surveyed said they plan to buy gift cards as gifts this year, but only 27 percent of Americans said they hope to receive them.  

Bankrate broke down the demographics by younger millennials, older millennials, gen xers, younger baby boomers, older baby boomers, and the silent generation.

It found younger millennials, those between ages 18-25, are the group who are most likely to want a gift card at 34 percent, but at the same time they're in the group most likely to want a tangible gift at 57 percent.  Younger baby boomers were the group least likely to prefer a gift card, with only 23 percent choosing a gift card over a present.

Click here for the full report.

Still plan to get your special someone that disposable plastic? Here are WalletHub's top gift cards for 2016.