Pot billboard sticks out to try to end stigma

Posted at 5:33 PM, Mar 16, 2016
and last updated 2016-03-16 22:01:03-04

It's quite a head-turner. 

A billboard recently went up near 3rd Street and Camelback Road. 

It reads "The Marijuana Doctor" and has a giant protruding marijuana leaf on the ad.

The Marijuana Doctor is a clinic that provides recommendations to patients so that they can obtain a medical marijuana card. 

Company spokesperson Micheal Peyron said they're trying to get rid of the stigma surrounding marijuana as a medicine, and that's why the ad is so eye-catching. 

"It's the first step," Peyron said. "We're the first ones to get a billboard with a leaf and the word 'marijuana' on it,   we're hoping this is just a stepping stone." 

The billboard will be in Phoenix for a month, then moves to Tempe for another month.