Chipotle eyeing burger business

Posted at 5:59 PM, Mar 30, 2016
and last updated 2016-03-31 12:05:56-04

Chipotle Mexican Grill Inc. may be getting wrapped up in a new venture.

The Denver-based chain applied for a trademark for "Better Burger", according to a filing with the U.S. Patent and Trademark Office.

Chipotle spokesperson Chris Arnold told Bloomberg --  “It’s a growth seed idea we are exploring.  We have two non-Chipotle growth seeds open now -- ShopHouse and Pizzeria Locale -- and have noted before that the Chipotle model could be applied to a wide variety of foods,” Arnold said in an e-mail.      

The chain is trying to bounce back after multiple E.Coli and Norovirus outbreaks were connected to the chain last year.  The company recently mailed out free burrito coupons and launched a photo hunt game to win free food.

Its shares are down more than 24 percent over the past year.