Chip and Joanna Gaines of 'Fixer Upper' join Target to sell Magnolia brand

Target adds Chip and Joanna Gaines' products
Target adds Chip and Joanna Gaines' products
Posted at 9:01 AM, Sep 13, 2017

Famous for their home remodels on the popular HGTV reality show "Fixer Upper," Chip and Joanna Gaines have joined forces with Target to carry the Magnolia brand.

The pair made the announcement Tuesday in a statement on their website. The modern farmhouse collection of home decor items will be available exclusively at Target, and it is called "Hearth & Hand with Magnolia." 

Items such as vases, dining sets and other home decor items will mostly be priced at less than $30, according to Target leaders. The items will be available Nov. 5.

Chip Gaines said he and his wife chose Target to team up with because it is "the gold-standard when it comes to generosity and giving."