Fluff It Marshmallow describes 'insane' week following viral INSIDER feature

Posted at 12:43 PM, Aug 10, 2016
and last updated 2016-08-10 18:00:24-04

Two years ago, Tricia Arce took a risk and left her job in retail to open up her own gourmet marshmallow shop in Gilbert.

“There were cake shops and cupcake shops, cake pops [shops], everything, but I didn’t see anything marshmallow-y, she said. “And I was like, “I’m going to open up a marshmallow store.” It’s going to be something different.”

With some help from her business partner, Fluff It Marshmallows opened in a strip mall near Gilbert Road and Encinas Street. This month, Fluff It will celebrate two years.

They make and sell gourmet giant gourmet marshmallows in a variety of flavors—churro, birthday cake, vanilla bean, cocoa, banana split, green apple to name a few.

Then there is the S’mores Bar. There you watch your flavored marshmallow block roast right in front of you before it’s topped with sauces and candy pieces and then tucked in between two cookies.

Last month, INSIDER highlighted them in a video that quickly went viral on social media. So viral that Fluff It sold out of marshmallows every day for the next week.

“This week has been insane – completely insane,” said Arce. Although it’s been insanely busy, it has all been worth it.

“You know what it is, it’s when customers come and they have smiles on their faces and the kids [have] their faces pressed against the glass looking at what we’re doing. It’s all worth it – worth the pain, the tears, the struggles. It’s all worth it because at the end of the day everyone is smiling and talking about Fluff It Marshmallows.”

In recognition of National S’mores Day, we asked what their three most popular items were:

Make sure to watch the video in the player above to what these gooey and delicious s’mores come to life!

RELATED: 9 s'more-inspired treats you can get right now in Phoenix

S’mores Marshmallow – ½ Vanilla bean marshmallow and ½ chocolate marshmallow that is roasted and rolled in crushed Graham cracker and dipped in chocolate.

Oatmeal Cream Pie – The oatmeal cookies are made by a local bakery and Fluff It makes the marshmallow filling. Put them together and you have the Oatmeal Cream Pie.

Peanut Butter Cup – Peanut Butter marshmallow roasted and topped with peanut butter and Reece’s Cup pieces.

Fluff It Marshmallow, 1034 N. Gilbert Road, Gilbert AZ 85234