PHOENIX — Hopefully your New Year's resolution does not involve eating less cookies because this story may inspire you to eat more, or at the very least, crave one.
Scoopwell's Dough Bar, a whimsical build-your-own cookie dough concept, will open its doors Saturday, Jan. 12, at Uptown Plaza, 100 E. Camelback Road, in Phoenix. It is located across from Lou Malnati's, and next to Elly's Brunch and Cafe.
Doors open at 10 a.m. and the first 50 people in line will receive a punch card good for a year's worth of dough. The next 50 will receive a branded item, a news release said.
It is the brainchild of Kendra Scheer and her husband, John.
"We had always made [cookie] dough and growing up together, it has kind of been our thing," Scheer said in an interview with ABC15. "So, we were like, why not give this thing a whirl. So here we are in Phoenix making dough." The two graduated from the University of Arizona, and lived in New York for a decade before moving back to the Valley.
Some of their cookie dough recipes were inspired by John's grandmother, Scheer said. The others were done through trial and error over the years. They would make cookie dough and bring it to friends' houses, share it with family members, and with their four children, she said.
All of the dough is made with pasteurized eggs and heat-treated flour, which makes it safe to eat, Scheer said.
To start, Scooperwell's will have a dozen cookie dough flavors, including chocolate chip, peanut butter, brownie batter, cake batter, s'mores, oatmeal M&M, and sugar cookie. They will have at least one vegan- and gluten-free flavor, which will rotate, as well as two "naked" flavors (plain cookie dough).
The dough can then be topped with different candies and sauces such as chocolate sauce, caramel sauce, sprinkles, M&Ms, Twix candy pieces and pretzels, to name a few.
There are three sizes: four scoops ($4.95), seven scoops ($6.95) and 10 scoops ($8.45). Toppings are $0.50 each. A waffle cone is $1.50.
"Duffles" are cookie dough balls dipped in candy coating and topped with sprinkles. Those are $1.50 individually or $4.95 for four.
Depending on how successful business it, the husband-wife team has thrown the possibility out there of expanding. "Hopefully people will love us and we can expand out more so we can amke it easier for people to get their dough," said Scheer.
Edible cookie dough launched in the Valley a couple years ago. Dough Licious Desserts started as a food truck and is working to open a storefront in Queen Creek. Last year, Unbaked opened in Old Town Scottsdale.
IF YOU GO:
Scoopwell's Dough Bar
100 E Camelback Rd #164 Phoenix, Arizona 85012