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Target rolls out 'Cat & Jack', its new clothing line for kids

Posted at 11:45 AM, Jul 18, 2016
and last updated 2016-07-18 14:47:30-04

Attention Target shoppers. You may have noticed a new brand in the kids' section.

Target rolled out its Cat & Jack line this month.  In a news release, the company said it allowed kids from around the country weigh in on designing the clothing. 

What will parents love about it?  The clothing is guaranteed for a year. So if it tears, take it back. There are also Cat & Jack uniform items for private and charter school students.

The toddler line, Baby Cat & Jack, is set to roll out on August 7. Target said some of the items are made from Global Organic Textile Standard (GOTS)-certified organic cotton and safe dyes.

 

According to the release, prices range from $4.50 to $39.99, with most items under $19.99. Target expects Cat & Jack to bring in $1 billion in sales in its first fiscal year on the racks.