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"Selling Arizona" using virtual reality to market Arizona to tourists

Posted: 8:19 PM, Mar 03, 2017
Updated: 2017-03-04 04:58:34Z

There’s a new weapon in the fight for tourism dollars.  The Arizona Office of Tourism unveiling two virtual reality mini movies to Spring Training fans at ballparks around the Valley.

Shot over 6 days, the films take you on adventure trips - skydiving over the Grand Canyon and mountain biking in Sedona.

The Tourism Office is targeting 3 cities in their overall campaign, Chicago, Seattle and San Francisco.

The virtual reality goggles will be showcased at select Spring Training games involving teams from those cities.

“A home run for us is – don’t just come to the Valley and spend all your time at spring training games.  This beautiful weather is all over the state and there’s a lot of diversity across the state too,” said Scott Dunn of the Arizona Office of Tourism.