Want to sell your home? It better look pretty on your realtor's website.
"Sellers should realize (buyers) are doing a lot of research online," said Aaron Carter, a realtor with HomeSmart.
Carter said sellers who are trying to attract buyers, especially that millennial generation, need to make sure their home not only looks better than the comparable homes online, but is also move-in ready.
"Millennials don't often have the cash available to make improvements on their own," said Carter.
Scottsdale-based Strong Tower Homes and Construction uses a concept that's an little unorthodox.
They flip houses, not ones they buy, but other people's homes.
"We'll come in, update their house for them in order to get it to the top value and then sell that property for the homeowner and the homeowner keeps all the equity," said Strong Tower co-owner Nick McCully.
Strong Tower pays the up-front costs including material and labor, but does not get paid until they sell the home. They are a real estate brokerage and contractor all in one.
"Everyone wants the most for their home as they can get, but a lot of people don't have the knowledge, time or resources to update their home. That's where we come in," said McCully.
It may take a little more effort up front, but pay off in the long run.