New clothes line based in Scottsdale

Posted at 5:23 AM, Sep 30, 2015
and last updated 2015-09-30 08:23:19-04

Forget "Made in America." Three Valley women are taking it one step further, designing, producing, and selling their fashion line right here in the Valley!

"Everyone wants to open up a boutique and now it's happening," 

It's definitely happening for Brittany Garcia in her Old Town Scottsdale shop. "It feels amazing. It doesn't even feel like work." 

Call it a labor of love. Her own fashion line -- a dream she's had since she was a little girl. 

"The most rewarding part would be seeing the people wear your clothes," explains Karah Eaton, one of the masterminds behind 5-23, a clothing line named for she and Garcia's birthday, May 23. 

The duo gave birth to the line almost three years ago, designed for the fashionable girl on the go.

"If I were to describe the overall style, I would say it's boho-chic resort wear. There's a vibe that's inspired by the 70s, but it's all comfortable, so no buttons, no zippers. It's easy to care for.

And the coolest part - it's all created right here in the Valley. 

"We wanted to keep it here in Phoenix and have a relationship with our manufacturer," explains Eaton.

Flirty, fresh, and care-free.
"If something's not happy, we don't want to make it," explains Mary Swanson.

If you'd like to check out the full line, head to