Starbucks offering automatic Gold status!

Posted at 3:31 PM, Apr 12, 2016
and last updated 2016-04-12 18:34:44-04

Maybe they're trying to cushion the blow.

Maybe they had it planned all along.

Regardless, the bean counters at Starbucks signed off on a plan to give customers Gold status for a year if they become a rewards member and make a purchase before May 2. 

This comes on the day the company overhauled its loyalty program causing caffeinated conniption fits among the faithful.


Under the new rules, Green status members have to earn 300 stars to reach Gold status. In other words, spend $150.  Gold status leads to perks like free items, monthly double star days and a personal Gold card. 

The revised loyalty program has some people steaming because rewards are no longer based on the number of transactions at the Seattle-based chain, rather how much you spend. 

The company announced the changes February 22, calling it customer's "#1 request".  These people weren't requesting it.