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Public relations and marketing firm 'Fingerpaint' picking up healthcare premium tab for workers

Posted: 10:52 PM, Jul 24, 2016
Updated: 2016-07-25 05:58:56Z

Ping pong tables. Bagel Wednesdays. 

It seems more companies are offering incentives like these to keep their workers happy and engaged.

But public relations and marketing firm Fingerpaint is taking perks to another level. Just this month, founder and CEO Ed Mitzen announced the company would pick up the tab for healthcare premiums across the entire company. That's 150 workers from offices in Scottsdale, New York and Pennsylvania, and their families.

"(We thought) if we're going to do something, let's be bold and make a statement," Mitzen said.

Their Blue Cross Blue Shield plan isn't cheap.  

"It'll cost us about $1.2 million this year just in premiums," Scottsdale office general manager Michelle Olson said.

For Lisa Nicita, a Fingerpaint employee with three kids, it was like an unexpected $8,000 raise.

"When they announced it, I was in shock," she said. "I probably audibly gasped."

Mitzen said to pay for it, they cut a couple of sponsorships and don't hand out as many bonuses, but most of the money simply comes from their profits.

"The feedback has been amazing," Mitzen said. "We had people cry when we announced we were doing this."

Across the nation, healthcare costs continue to climb. The federal government estimates this year, they'll surpass $10,000 per person for the first time.

The new medical benefit is just one of many incentives for Fingerpaint employees. Employees who work at the company for five years receive a four week paid sabbatical.  

For openings at the company, click here .