Backers of a recreational marijuana initiative want young people to turn the tables on their parents and talk to them about marijuana.
"Young adults have far greater information available to them than their parents did," J.P. Holyoak, Chairman of the Campaign to Regulate Marijuana Like Alcohol said. "They understand cannabis far greater than their parents did, so we want those young adults talking to their parents."
The Campaign to Regulate Marijuana Like Alcohol erected a billboard to coincide with Mother's Day.
In a nutshell, the message is: persuade your parents to support the initiative to legalize recreational marijuana.
The billboard depicts a mother and daughter having coffee. It reads: Have you talked to your parents about marijuana?
CRMLA is getting close to its 230,000 signature goal. The group needs 150,642 valid signatures to get the initiative to tax and regulate cannabis on the November ballot. Currently they have approximately 210,000 and said it is possible enough of them are valid. That will be determined by the state.
"Just like the prohibition of alcohol spawned the Al Capones of the world, prohibition of cannabis has spawned criminal cartels. It's time for us to tax and regulate cannabis and send that money to our schools," Holyoak said.
Another billboard with the same message will be put up in Tucson.