International best-selling author Alice Branton busts vitamin-D myths

Posted at 7:33 AM, Oct 12, 2017
and last updated 2017-10-12 16:27:06-04

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Scientific research has established Vitamin D as the single most important nutrient for optimal health and well-being. Over the years, science has shown that vitamin D deficiency in humans can lead to several diseases and disorders such as cancer, inflammation, stress, impaired organ health, poor immunity, hormonal imbalance, auto-immune disorders, accelerated aging, compromised gut-health, poor bone mineralization, cognitive dysfunction, fatigue and sleep disorders.

Today we are in a global Vitamin D deficiency pandemic. People all over the world, irrespective of location, ethnicities, genders and age, are suffering from vitamin D deficiency. Over 75% population in USA is deficient. 

Vitamin D is responsible for the function and communication of every cell and every organ in the body and its deficiency can lead to every cell and every organ to be dysfunctional. This is the real root cause of several disorders.

Unfortunately, there are several myths surrounding combating vitamin D deficiency, ranging from sun exposure, fortified foods as well as supplementation. However, studies have seen over 90% of population in India and the middle-east, with abundant sunshine, is also vitamin D deficient. Humans are losing their ability to harness the sun energy and synthesize Vitamin D in their bodies. Fortified foods and supplementation, while sound alternatives in theory, have little to no impact in practice due to poor bioavailability of the products and consumers. 

The only and real solution is to either find a way to boost humans' ability to synthesize adequate amounts of vitamin D from sun energy or to bring to market food and supplement products that have high bioavailability to provide required levels of vitamin D in humans. 

Alice Branton, CEO of Trivedi Global, Inc., is on a mission to champion the breakthrough of highly bioavailable food and supplement products to combat the vitamin D deficiency. Along with Mahendra Trivedi, founder of the Trivedi Effect, Alice is the co-author of over 250 research papers on the science of the Trivedi Effect that are published in peer-reviewed scientific journals. Alice's research has been featured in over 1,200 universities in the U.S., including the Ivy League and the National Institutes of Health, as well as in over 3,000 universities worldwide across more than 130 countries. 

In preclinical trials the Trivedi Effect has seen subjects increase their vitamin D3 synthesis by over 120%, much higher than the daily requirement. Alice herself, is a true living example of the power this breakthrough of the Trivedi Effect as the only real factor impacting quality of life, healthy aging and longevity. In May 2017 at forty-six years of age, a comprehensive full-body digital x-ray analysis revealed that Alice has no signs of degeneration and remarkably has a functioning growing cartilage as well as significant bone mineralization that is indicative of a healthy woman, twenty years of age.

Alice is committed to the advancement of the Trivedi Effect via thought leadership, public speaking and continued research and product development. To keep up the latest advances, visit 

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