Rawhide, a western-themed attraction with old-timey shops and replicated gun fights, has scaled back its operating hours.
In a news release distributed on Wednesday, the Chandler attraction said it will no longer open to the public during regular business hours.
Instead, the town and its stunt shows will only open for public festivals and signature events, such as its annual Easter, Fourth of July and Christmas celebrations.
Amber Musgrave, director of sales and marketing for Rawhide, said in a phone interview with ABC15 that during their signature events, attendance increased 75 percent compared to a regular, non-event day.
While many factors can play into whether someone visits, such as weather, season and time of day, Musgrave said the change will help ensure Rawhide stays in business for the long-haul.
"But rest assured..this Valley icon is not going anywhere," Rawhide said in the release.
The first event on Rawhide's calendar is the "Summer's End Margarita & Mojito Festival" on September 30. That event is open to the public from noon to 10 p.m.
More events can be found at Rawhide's online events calendar.