Earlier this week, former Mesa Mountain View, ASU and Arizona Cardinals football player Todd Heap and his wife announced an initiative to spread acts of kindness throughout Wednesday, which would have been their late daughter Holly's fourth birthday.
In response, NFL teams, including both teams the 37-year-old Mesa native played for -- the Cardinals and Baltimore Ravens -- have stepped up to help spread the word.
The Heaps created HugsFromHolly.com and asked people to wear pink, spread kindness and use the hashtag #HugsFromHollyDay on Wednesday in honor of their daughter, who was accidentally killed last month.
Here's a sampling of the response to that initiative from NFL teams Wednesday.
Reminder to wear pink today & join in on #HugsFromHollyDay! https://t.co/BNgHqoYjdt
— Arizona Cardinals (@AZCardinals) May 3, 2017
Carson Palmer and @P2 reminding you to wear pink and spread the love on #HugsFromHollyDay! pic.twitter.com/X4KWyry9T5
— Arizona Cardinals (@AZCardinals) May 3, 2017
Our staff is wearing pink and giving hugs in honor of Holly Heap. #HugsFromHollyDay
Spread the love: https://t.co/RlnAVKD2Mv pic.twitter.com/UUQHb1sxzT
— Baltimore Ravens (@Ravens) May 3, 2017
Today, we are all one fam. #HugsFromHollyDay https://t.co/Mvp90D6LGB
— Darren McFadden (@dmcfadden20) May 3, 2017
#hugsfromhollyday pic.twitter.com/aozvwb5j6z
— Eric Weddle (@weddlesbeard) May 3, 2017
On #HugsFromHollyDay, Coach McDermott shared hugs and kindness at One Bills Drive.
Your NFL family is with you, Heap family and @Ravens. pic.twitter.com/sqwKHA1Tis
— Buffalo Bills (@buffalobills) May 3, 2017
We're with you, Heap Family & @Ravens.
Spread love and kindness on #HugsFromHollyDay.
More info: https://t.co/wv4rHw56EG https://t.co/IoPDmnAVTP
— New England Patriots (@Patriots) May 3, 2017
Join us #RaiderNation in our support of the @Ravens and the Heap Family on #HugsFromHollyDay.
More info here: https://t.co/t9LhXjbbPq pic.twitter.com/74FF34SEva
— OAKLAND RAIDERS (@RAIDERS) May 3, 2017
We're standing with Todd Heap and the @Ravens today.
Join us in supporting #HugsFromHollyDay https://t.co/i1JyT13vh3— Los Angeles Chargers (@Chargers) May 3, 2017
RT and help us support the @Ravens & Heap family today.
Wear pink, give a hug, spread kindness. #HugsFromHollyDay https://t.co/gU3mHa1cTB
— Indianapolis Colts (@Colts) May 3, 2017
We're with you, @Ravens. Wear pink, give someone a hug & join us in honoring #HugsFromHollyDay. https://t.co/unMY0QgVXv
— Washington Redskins (@Redskins) May 3, 2017
Right there with you, @Ravens.
Join us in supporting the Heap family on #HugsFromHollyDay → https://t.co/2cXoATbdMF https://t.co/5DuYtJMee3
— New York Jets (@nyjets) May 3, 2017
Proud to support the @Ravens and the Heap family on #HugsFromHollyDay.
Please join us in doing so: https://t.co/haGCs5XTJW https://t.co/NDNyrFMaxu
— Chicago Bears (@ChicagoBears) May 3, 2017
Today we join the @Ravens with our support on #HugsFromHollyDay https://t.co/yn7QUplydB
— Cincinnati Bengals (@Bengals) May 3, 2017
@Ravens .@ravens you have our support. Give a hug on #HugsFromHollyDay
You can support the Heap family here > https://t.co/0XcDKXaU7R pic.twitter.com/MrHZgoZoOF
— Jacksonville Jaguars (@Jaguars) May 3, 2017
You've got our support, @Ravens.#HugsFromHollyDay https://t.co/IQcxIFPCZy
— Houston Texans (@HoustonTexans) May 3, 2017
We stand with the @Ravens and the Heap family today.#HugsFromHollyDay https://t.co/8iuJgX3t8B
— Cleveland Browns (@Browns) May 3, 2017
.@dennispitta has his pink on in honor of #HugsFromHollyDay!
?: https://t.co/RlnAVKD2Mv pic.twitter.com/zK1vDsoueO
— Baltimore Ravens (@Ravens) May 3, 2017
#HugsForHollyDay #Pink pic.twitter.com/WH7CQ5ZZPZ
— Kyle Rudolph (@KyleRudolph82) May 3, 2017
Arizona's other professional teams, along with Todd Heap's alma mater, have joined in to show support for the Heaps' initiative.
We'll be joining you, @AZCardinals. #HugsFromHollyDay
Spread kindness today in honor of Holly Heap. → https://t.co/ukuQacRdPN https://t.co/XGa0Dpnnkt
— Arizona Coyotes (@ArizonaCoyotes) May 3, 2017
We're in this together and encourage all of our fans to celebrate #HugsFromHollyDay as well. ? https://t.co/jSNNTYR1av
— Arizona Diamondbacks (@Dbacks) May 3, 2017
Join Phoenix Rising in supporting the Heap family.
Give a hug. Wear pink. Spread kindness. #HugsFromHollyDay: https://t.co/gJnE3KDFn5 pic.twitter.com/F7wQ30C57x
— Phoenix Rising FC (@PHXRisingFC) May 3, 2017
Wear Pink. Share a Hug. Spread Kindness. #HugsFromHollyDay
More info here: https://t.co/tYXQneyG3o pic.twitter.com/LPHhbMKwOv
— Sun Devil Athletics (@TheSunDevils) May 3, 2017
Sun Devil Nation is with the Heap family today. #HugsFromHollyDay
More info here: https://t.co/qGzj8X722d pic.twitter.com/S2UGkTT7nt
— Sun Devil Football (@FootballASU) May 3, 2017