Arizona State 'analyzing' possibility of selling beer during football games at Sun Devil Stadium

Posted at 5:50 PM, Jul 05, 2016

Beer concessions are becoming a more common source of revenue among NCAA football programs. As of last year, 34 college football programs sold beer at home games -- double the number from six years ago.

The Arizona State football program isn't one of those 34, but it is open to the possibility of adding beer sales at in the future.

On Tuesday, ASU senior associate athletics director Rocky Harris conducted a Twitter Q&A to field inquiries from Sun Devil fans about the massive renovation project taking place at Tempe's Sun Devil Stadium. Among the questions Harris fielded was: Are you planning to sell beer throughout the stadium in the future?

As of last year, beer and wine was sold in suite and loge seating at Sun Devil Stadium, but not stadium-wide.

So, while it doesn't sound like alcohol will be an option for all fans at this year's games, it may become a reality in the foreseeable future -- and that, combined with the significant reduction of Sun Devil Stadium's seating capacity (from 71,000 to 56,000), could certainly lead to more sellouts for ASU football.