Online bets on NFL games seen surging as season begins

Chris Sununu
Posted at 2:36 PM, Sep 13, 2021
and last updated 2021-09-14 01:21:22-04

ATLANTIC CITY, N.J. — A company that most of the legal U.S. sports betting industry uses to verify that its customers are where they say they are has reported a record number of transactions over the first weekend of the NFL season.

That indicates a big increase in the level of online betting as football season got underway in a nation with many more places to bet.

GeoComply Solutions, the Vancouver, Canada-based tech company, recorded over 58 million geolocation transactions across 18 states and Washington, D.C., from Thursday night, when the NFL season began, through Sunday evening.

Arizona, which launched on the first day of the NFL season, has seen more than 6.1 million geolocation transactions from more than 271,000 newly-created accounts since Thursday, when the state-regulated sportsbooks first went live, according to GeoComply, a company that checks the location of every single bettor to make sure they’re in the state they say they are in.

So they can tell how many people in Arizona are logging in or downloading apps.

“Arizona is showing that there is pent up demand for sports betting in the western part of the U.S. The state has catapulted near the top as the 4th largest state for transactions, in just its first weekend. We haven’t seen anything quite like it,” said Lindsay Slader, Managing Director of Gaming for GeoComply.

That represents a 126% increase from the same period of the 2020 NFL season.