NewsWe're Open


We're Open Arizona: Joe's Diner welcoming customers hungry for breakfast

Posted at 1:14 PM, Jun 12, 2020
and last updated 2020-06-12 16:14:13-04

As part of our "We're Open Arizona" series, we've been highlighting local restaurants every day on ABC15 during the COVID-19 pandemic to help spread the word that they're open and ready to serve.

Joe's Diner has been serving breakfast to hungry customers for nearly a decade. They're located near 7th Avenue and Campbell in Phoenix.

From award-winning pancakes to homemade biscuits and gravy to omelets, breakfast connoisseurs should be able to find something appealing on the menu.

For owner Joe Seriale, it is the look of satisfaction on a customer's face after enjoying one of his dishes.

"That instant gratification you get when you've made something for somebody and they enjoy it is just
irreplaceable to me," he said.

As other restaurants have done, Joe, too, has had to change the way his diner serves its customers because of the coronavirus pandemic.

"I'm putting out my best product in Styrofoam. It doesn't travel as well," he said. "We still serve on china here instead of melamine because that's the atmosphere I want. We're an old school diner here, everything's made from scratch and to shove it into a plastic box just killed me."

The good news though, his doors are open and he is welcoming guests inside.

He said cleanliness has also been top of mind, but he's doing extra to make sure his customers are comfortable, especially amid the pandemic.

"I went to my customers and then I would make changes and ask them, 'does this make you feel safer?' 'Do you feel safe?' And that was a huge thing," he said.

"I use everything U can to get locally. You can laugh, but my carrots are from Arizona in my carrot cake. And on top of my salads, my orange juice, and my apple juice is from Tempe. My flour is from 99th avenue and I-10. My honey, I grew up with the beekeeper."

Joe's Diner
4515 N 7th Ave, Phoenix, AZ 85013