Busy as ever, that's how AZfirearms sees President Obama's executive action on gun control.
Sales at the Avondale-based store and Online are up 30 percent since December, when the President hinted at taking action in the wake of mass shootings in 2015.
"I know a lot of my friends who hunt go duck hunting (and) go squirrel hunting. Some women go elk hunting. Women need to protect themselves," gun shopper Stacey Nystrom said.
Nystrom is fired up over the firearm executive action. She's in the market for a new gun since the announcement, and so are a lot of other Valley residents.
"A lot of people that were on the fence about buying a gun are waking up and saying, ‘You know what, I need to get a gun while I still can.’ If they want to defend their families, they are buying guns," AZfireams owner Danny Todd said.
Todd said the president's actions don't do much to keep people safe, but that's not how some see it.
"We need to have a serious discussion, and I'm hoping the actions today help move that discussion along," Arizonans for Gun Safety founder Gerry Hills said.
Hills said increasing some background checks, adding help for mental health and more enforcement of existing laws is a step in the right direction.
"I think the president went as far as he could," Hills said. "I think he was cautious about overreaching, which was smart because had if he overreached and it was corrected by the courts it would've been far more damaging for our cause in the long run."
See chart below of firearm deaths, background checks in Arizona.
See map below of concealed weapons permits in Arizona (by county).