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Juuice donates 1,000 wireless phone chargers to hurricane victims

Posted at 1:17 PM, Sep 15, 2017
and last updated 2017-09-17 00:17:53-04

Millions of hurricane victims still don't have electricity and it could be weeks before the lights are back on.

If you had to go days with no electricity, have you ever considered how to keep your cell phone charged?

A Valley company not only has the answer, it literally has the power to keep hurricane victims digitally connected to family and friends.

Valley tech company, Juuice, has a portable, wireless cell phone charger that boasts a "supersized" battery, which can last a full week, while charging up to three devices at a time, at twice the speed.

Juuice CEO, Nathan Reis, knew the need must be dire for a product like his in areas ravaged by Hurricanes Irma and Harvey.

Reis contacted the American Red Cross directly and offered to donate 1,000 units to people who had no other way to talk to family, call for help, or find the closest emergency shelter.

"We got a message back quickly saying, 'We are absolutely desperate for your product,'" says Reis. "'How much can you guys spare? We need and will take absolutely everything you have to give.'"

When Valley Toyota dealers heard about the critical need, they offered to partner with Juuice and pick up the entire cost as a way of giving back.

"We feel so disconnected when we don't have a working phone," says Ben Tsai, who represents Valley Toyota dealers. "And, if you're in a situation as dire as a hurricane or flooding, I can't imagine being cut off from your family."

The employees from Cloud LGS, a Tempe-based marketing company, felt the same way.

They volunteered their time and worked around the clock, side-by-side with Juuice and Toyota employees to make sure the massive shipment of chargers would be shipped by the end of the day.