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Beer factor: Phoenix Rising’s recipe for success includes hops, barley

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Posted at 7:51 AM, Jun 21, 2019

To Phoenix Rising, beer means wins.

The team is a perfect 11-0-0 on Dollar Beer Nights, something that has drawn considerable attention.

The lesser-heard story is that those Friday nights are just as much of a success off the field as they are on it.

Since 2018, Rising averages almost 600 fans more per game compared to Saturdays.

Read more about their success from the Phoenix Business Journal.